Why is Media Paying More Attention to Musk’s Hyperloop than LENR?
It is easy to see why those interested in low energy nuclear reaction (LENR) are so dismissive of mainstream media reporting. The media is currently paying a fast amount of attention to something called the Hyperloop a super-fast transportation system being promoted by Tesla Motors and Space X founder Elon Musk.
Okay, Musk is something of a genius and he is to be commended for giving America a working space capsule and building a real electric car. Yet he doesn’t have a working example of his Hyperloop only some cool drawings of it that look like they came out of a back issue of Popular Science.
The Hyperloop would basically be a giant pneumatic tube that would use air to push metal pods containing people or cargo along. Musk has unveiled it as an alternative to California’s conventional high speed rail system which he dislikes. Some critics have noted that Hyperloop might be a publicity stunt designed to make the rail system look bad.
The problem is that there is no working model of the Hyperloop only a proposal by Musk. The thing only exists in computer generated animation. Compare that to LENR, several individuals and organizations including Andrea Rossi, Defkalion, Francesco Celani, and Jet Energy have publicly demonstrated LENR devices. They’ve shown far more than Musk has here. Other companies such as Brillouin and Nichenergy have talked about substantial progress.
Yet where wee the reporters, earlier this month when Defkalion demonstrated an LENR device in Italy one reporter Mats Lewan of the Swedish technology publication NyTeknik was present. Compare that to the attention Musk has received for demonstrating a table in which an air pump is used to push objects back and forth on.
Musk’s idea isn’t that advanced nor is that new. They had a pneumatic subway in New York City right after the Civil War in the 1870s. Note to Musk there are better transportation technologies out there such as Maglev. Maglev trains are up and running in Japan, China and Germany right now.
So what does this story tell us about the media? Well that they’d fall for anything if Elon Musk says it. If next week Musk unveils a machine that will turn lead into gold I’m sure it’ll be the lead story on all newscasts.
Worse the media only looks into those stories with a celebrity angle and cool images. Perhaps LENR promoters need to locate a handsome but controversial billionaire for a spokesman and invest in cool looking computer generated animation rather than to try and create a working power source that could revolutionize the world. Who needs working technologies when you have computer animation and a good PR department?
One final thought here, compared to Elon Musk’s hyperloop proposals, Andrea Rossi and Defkalion’s demonstrations look honest and opaque. If Andrea Rossi is a charlatan what does that make Elon Musk? Yet it is being taken seriously and LENR is reviled as a joke. Perhaps Elon Musk could teach LENR promoters a few things about PR.